Daniele Scherer, Owner of ErdVital
Privacy Policy
Daniela Scherer, owner of ErdVital, operates the website www.erdvital.ch and is therefore responsible for the collection, processing, and use of your personal data, as well as for ensuring that data processing complies with applicable law.
Your trust is important to us. We take data protection seriously and ensure appropriate security measures are in place. Of course, we comply with the legal provisions of the Federal Act on Data Protection (DSG), the Ordinance to the Federal Act on Data Protection (VDSG), the Telecommunications Act (FMG), and, where applicable, other data protection regulations, in particular the European Union’s General Data Protection Regulation (GDPR).
To help you understand what personal data we collect from you and for what purposes we use it, please review the information below.
Person in Charge
ErdVital Scherer
Adrian Scherer
Lanzacker 6
6286 Altwis
Protection of Your Privacy
Personal data is treated as strictly confidential and is neither sold nor disclosed to third parties. Every person has the right to privacy and to protection against the misuse of their personal data, in accordance with Article 13 of the Swiss Federal Constitution and the federal data protection provisions (Data Protection Act, DSG). We comply with these provisions.
Working closely with our hosting providers, we strive to protect our databases as effectively as possible against unauthorized access, loss, misuse, or tampering.
SSL encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (SSL) via HTTPS.
Automated Data Processing on This Website
When you visit www.erdvital.ch, our servers temporarily log each visit in a log file. The following data is collected automatically without any action on your part and is stored by us until it is automatically deleted after no more than twelve months:
- the IP address of the requesting computer,
- the date and time of access,
- the name and URL of the file accessed,
- the website from which the access originated,
- your computer’s operating system and the browser you are using,
- the country from which you accessed the site and the language settings in your browser, and
- the name of your Internet service provider.
This data is collected and processed for the purpose of enabling the use of our website (establishing a connection), ensuring system security and stability, optimizing our website, and for internal statistical purposes. In particular, the IP address is used to determine the website visitor’s country of residence and to set the website’s language to the appropriate default. Furthermore, the IP address is analyzed in the event of attacks on the network infrastructure of www.erdvital.ch and for statistical purposes.
In addition, when you visit our website, we use so-called pixels and cookies to display personalized ads and to utilize web analytics services.
Types of Data Processed
- Master data (e.g., names, addresses).
- Contact information (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interests in content, times of access).
- Meta/communication data (e.g., device information, IP addresses).
Purpose of Processing
- Provision of the online service, its features, and content
- Responding to contact requests and communicating with users
- Safety Measures
- Audience Measurement/Marketing
Using Our Contact Form
You have the option of using a contact form to get in touch with us. You are required to provide the following personal information:
- Company,
- First and last name,
- Company address (street, house number, ZIP code, city),
- Phone number,
- Domain name,
- Email address
Failure to provide this information may hinder our ability to provide our services.
We use this information solely to respond to your inquiry in the best possible and most personalized way. You may object to this data processing at any time and request that we delete your information (via email).
Integration of Third-Party Services and Content
It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offering. The integration of third-party content always requires that the third-party providers detect the user’s IP address, since without the IP address they would not be able to send the content to the user’s browser. The IP address is therefore necessary for displaying this content. Furthermore, third-party content providers may set their own cookies and process user data for their own purposes. In doing so, they may create user profiles based on the processed data. We will use this content in a way that minimizes data collection and, where possible, avoids it altogether, and we will select reliable third-party providers with regard to data security.
The following list provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on data processing and—as mentioned in some cases above—options to object (so-called “opt-out” options):
External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). Google Fonts are integrated via a server request to Google (usually in the U.S.). Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.
Maps provided by the “Google Maps” service from the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/set-tings/ads/.
Videos from the “YouTube” platform provided by the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.
This website uses the reCAPTCHA service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The purpose of this query is to determine whether the input is being made by a human or through automated, machine-based processing. This process involves sending your IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and processed there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data. Your data may also be transferred to the United States in the course of this process. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. For more information about Google reCAPTCHA and the associated privacy policy, please visit: https://www.google.com/privacy/ads/.
Disclosure of Data to Third Parties
We will only disclose your personal data if you have expressly consented to such disclosure, if we are legally required to do so, or if it is necessary to enforce our rights, in particular to enforce claims arising from the relationship between you and us.
In addition, we share your data with third parties to the extent necessary in connection with your use of the website to provide the services you have requested and to analyze your user behavior. To the extent necessary for the purposes stated in the first sentence, this information may also be transferred abroad. If the website contains links to third-party websites, once you click on these links, we no longer have any influence over the collection, processing, storage, or use of personal data by the third party and assume no responsibility for such activities.
Transfer of Personal Data Abroad
We are authorized to transfer your personal data to third-party companies (contracted service providers) abroad, provided that this is necessary for the data processing described in this Privacy Policy. These providers are bound by the same data protection obligations as we are. If the level of data protection in a country does not meet Swiss or European standards, we will ensure through contractual agreements that the protection of your personal data is equivalent to that in Switzerland or the EU at all times.
Data Security
We use appropriate technical and organizational security measures to protect your personal data stored with us against tampering, partial or complete loss, and unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
You should always keep your payment information confidential and close the browser window when you have finished communicating with us, especially if you share a computer with others.
We also take internal data protection very seriously. We have required our employees and the service providers we engage to maintain confidentiality and comply with data protection regulations.
Cookies
Cookies help in many ways to make your visit to our website easier, more enjoyable, and more meaningful. Cookies are information files that your web browser automatically stores on your computer’s hard drive when you visit our website. Cookies do not damage your computer’s hard drive, nor do they transmit any of your personal data to us.
For example, we use cookies to better tailor the information, offers, and advertisements displayed to you to your individual interests. Using cookies does not result in us obtaining any new personal data about you as an online visitor. Most web browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears when you receive a new cookie.
Disabling cookies may prevent you from using all the features of our website.
Tracking Tools
We use so-called tracking tools on our website. These tracking tools monitor your browsing behavior on our website. This monitoring is done for the purpose of designing our website to meet user needs and continuously optimizing it. In this context, pseudonymized user profiles are created, and small text files stored on your computer (“cookies”) are used.
a) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of the website is generally transmitted to a Google server in the United States and stored there. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. We have also implemented the “anonymizeIP” code in Google Analytics on this website. This ensures that your IP address is masked, so that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and Internet usage. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their fullest extent.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link:
http://tools.google.com/dlpage/gao-ptout?hl=de. As an alternative to the browser add-on—especially for browsers on mobile devices—you can also prevent data collection by Google Analytics by clicking this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is valid only in this browser and only for our website, and it is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again. [Note: For instructions on how to implement the opt-out cookie, see: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable.]
We continue to use Google Analytics to analyze data from DoubleClick cookies and AdWords for statistical purposes. If you do not wish this to occur, you can disable it via the Ads Preferences Manager (http://www.google.com/settings/ads/on-web/?hl=de).
We use Google Analytics, including the features of Universal Analytics. Universal Analytics allows us to analyze activity on our website across devices (e.g., when a user first visits via a laptop and later via a tablet). This is made possible by the pseudonymous assignment of a user ID to a user. Such an assignment occurs, for example, when you register for a customer account or log in to your customer account. However, no personal data is transmitted to Google. Even though Universal Analytics adds additional features to Google Analytics, this does not mean that it results in any restriction of data protection measures such as IP masking or the browser add-on.
b) Google AdWords
Conversion Tracking
We use the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion-tracking cookie is stored on your computer. These cookies expire after 30 days, do not contain any personal data, and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. Therefore, it is not possible to track cookies across the websites of AdWords customers.
The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. This allows customers to see the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.
If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies through the appropriate settings in your browser software (disable option). You will then not be included in the conversion tracking statistics. For more information and Google’s privacy policy, please visit: http://www.google.com/policies/technologies/ads/ and http://www.google.de/policies/privacy/.
Social Media Plug-Ins
The social plugins described below are used on this website. The plugins are disabled by default on our website and therefore do not send any data. You can enable the plugins by clicking on the corresponding social media button.
When these plugins are enabled, your browser establishes a direct connection to the servers of the respective social network as soon as you visit one of our websites. The plugin’s content is transmitted directly from the social network to your browser and integrated into the website by your browser. You can disable the plugins with a single click.
For more information, please refer to the respective privacy policies of Facebook, Twitter, and Google.
Note on Data Transfers to the United States
For the sake of completeness, we would like to point out to users residing or having their registered office in Switzerland that U.S. authorities have surveillance measures in place that generally allow for the storage of all personal data pertaining to any individual whose data has been transferred from Switzerland to the United States. This occurs without any differentiation, restriction, or exception based on the intended purpose and without an objective criterion that would limit the U.S. authorities’ access to the data and its subsequent use to very specific, strictly limited purposes capable of justifying the intrusion associated with both access to and use of this data. Furthermore, we note that in the United States, data subjects from Switzerland have no legal remedies available that would allow them to obtain access to the data concerning them and to have it corrected or deleted, nor is there any effective judicial protection against the general access rights of U.S. authorities. We explicitly draw the data subject’s attention to this legal and factual situation so that they may make a fully informed decision regarding consent to the use of their data.
We would like to inform users residing in an EU member state that, from the European Union’s perspective, the United States does not have an adequate level of data protection.
Right of access, rectification, erasure, and restriction of processing; right to data portability
You have the right to receive, upon request and free of charge, information about the personal data we have stored about you. In addition, you have the right to have inaccurate data corrected and the right to have your personal data erased, provided that this is not precluded by a statutory retention requirement or a legal basis that permits us to process the data. Furthermore, in accordance with Articles 18 and 21 of the GDPR, you have the right to request a restriction on data processing and to object to data processing.
You also have the right to request that we return the data you have provided to us. Upon request, we will also transfer the data to a third party of your choice. You have the right to receive the data in a commonly used file format.
You can contact us regarding the aforementioned purposes at info@erdvital.ch. We may, at our discretion, request proof of identity in order to process your requests.
You can also let us know what should happen to your data after your death by providing us with appropriate instructions.
Data Storage
We store personal data only for as long as necessary to use the tracking, advertising, and analytics services described above in furtherance of our legitimate interest, to provide the services described above, that you have requested or for which you have given your consent, as well as to comply with our legal obligations.
We retain contract data for a longer period because this is required by statutory retention obligations. The retention obligations that require us to retain data arise from accounting regulations and tax laws. According to these regulations, business communications, concluded contracts, and accounting documents must be retained for up to 10 years, or up to 5 years for users residing in France. To the extent that we no longer need this data to provide services to you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.